The American Cancer Society estimates that more than 890 women in the state of Montana will be diagnosed with breast cancer in 2019. In the greater Gallatin Valley, in 2018 one fourth of breast cancers were diagnosed in women under the age of 50. And, while not as common, men are diagnosed with breast cancer; approximately 2,600 men a year throughout the United States. National Breast Cancer Awareness Month was designated as October in 1985 to raise awareness and gain funding for research for a cure, while elevating education around the importance of annual/early screening.

PNKBZN, a community-wide campaign for the month of October, was the result of collaboration and ideas from local Bozeman organizations: Advanced Medical Imaging, Bozeman Health, Cancer Support Community, Downtown Bozeman Partnership, Montana State University, and Montana State University Athletics, with graphic design support from PRIME Incorporated. PNKBZN seeks to enhance local awareness of the importance of following screening guidelines for breast care, how to access screenings and diagnostic screenings and other resources, increase the community conversation around cancer awareness, and provide inspirational stories of men and women in our community who are living with breast cancer.

Downtown Bozeman will turn pink for the entire month of October with pink street banners lining Main Street, window decorations featuring cancer survivor stories and breast cancer facts, and Pack the Place in Pink information. A calendar of associated events (CLICK HERE for the calendar of events), community resources, and programs is located at, hosted by PNKBZN community partners, with inclusions from other community partners. To learn more or get involved, fill out the form at


  • 10/7 – Prospera Women-Owned Business Tour featuring Liv Lively & Blush. Register for this event HERE.
  • 10/9 – 10/27 – Head West is proud to partner with Big Sky-based Cowgirls vs. Cancer in promoting a Charity Shopping Event where customers will receive a 20% off all-day shopping pass at Head West with their $5.00 donation to Cowgirls vs. Cancer!
  • 10/18 & 10/19 - Cello is hosting a special sale! Customers who mention the "Pink Promo" will receive a 20% discount on all regular priced clothing. Cello will then donate 50% of the profits from clothing sales of the 2 day promotion to our local Cancer Support Community.
  • 10/23 – The Emerson Grill is excited to be catering the Planned Parenthood Montana 50 Year Gala on October 23rd in the Emerson Ballroom. Their theme is pink and our servers will be dressed in theme.
  • 10/25 & 10/26 – Bozeman Spirits Distillery will have the PINK Casting for Recovery drift boat onsite for all to see and donate directly into the lock box on the boat.

For the entire month of October:

  • Urban Kitchen
    $5 "Signature Cosmo" Cocktail
    $1 from every drink purchased donated to Susan G Komen For the Cure
  • Salted Caramel Cafe
    $6 glass of Rose Champagne
    $1 from every drink purchased donated to Susan G Komen For the Cure
  • Nina's Tacos & Tequila
    $6 Infused Margarita, featuring Strawberry Jalapeno and Mixed Berry
    $1 from every drink purchased donated to Susan G Komen For the Cure
  • Bozeman Spirits Distillery
    Will be giving back 10% of all Cold Spring Huckleberry Vodka bottle sales for October. Pink ribbon stickers will be on the bottles for the promotion.
  • Meridian Boutique
    Will be wrapping all customer purchases in PINK tissue to show PNKBZN support.
  • Bridgercare
    Will be doing a social media giveaway. Keep an eye out for details to come.
  • Plonk
    Will donate 30% of every glass of our "house rosé" and signature cocktail the "Flirtini" - both pink in color - to the Cancer Support Community

Cancer Support Community Montana (CSCMT) is thrilled to launch our first-ever Round Up for Hope program! Your extra change provides children with emotional support when their parent is going through cancer, strength classes for women and men going through treatment, and support groups for caregivers of loved ones with cancer...just a few of Cancer Support Community's monthly free-of-charge programs!

Downtown Businesses Rounding Up for the month of October for CSC include:

And, Businesses donating a percentage of a specific proceeds:

  • …Intrigue Ink is donating 20% of “Boss lady” apron proceeds
  • Hattie Rex is donating 20% of proceeds from an exclusive MT-shaped necklace to CSC
  • Townshend’s Teahouse is donating 30% of camp mug proceeds
  • Vino Per Tutti is donating 10% of all pink wines in October
  • The Root is collecting donations in store
  • Stuffed is donating 10% of “Brittany Cream” pink crepes
  • Ridge Athletic Clubs are doing a percentage of initiation membership fees to CSC for the whole month of October
  • Wild Joe’s Coffeespot is donating 30% proceeds from “Beet Cancer” drink (hot beet tea with lemon and coconut milk) in October
  • Treeline is donating $1 from every beet latte sold at the Lark café
  • The Gem Gallery is donating a % of specific item sales
  • Zsa Zsa’s is collecting change/cash donations for the month of October and donating % of profits from specific sales
  • Alara will donate 5% of sales of all in-stock finished jewelry, up to a total max donation of $2,500.
  • Pure Barre will donate 20% of all pink retail sales and breast cancer socks to CSC.

About Bozeman Health
Bozeman Health is an integrated healthcare delivery system serving an eight-county region in Southwest Montana. As a nonprofit organization, governed by a volunteer community board of directors, we are the largest private employer in Gallatin County, with more than 2,300 employees, including 250 medical providers representing 40 clinical specialties. It is our privilege to deliver expert, compassionate health and wellness services across the care continuum, designed to meet the diverse healthcare needs of the communities we serve. Learn more about Bozeman Health at

About Advanced Medical Imaging

Advanced Medical Imaging is a joint venture between Bozeman Health and Intercity Radiology. AMI offers a full array of medical diagnostic studies and specializes in women's imaging. AMI’s all-digital facility provides high-resolution, clear, concise medical images read by highly skilled radiologists providing patients and their healthcare provider with the information they need to create the right treatment plan. AMI provides digital imaging technology such as MRI, CT, mammography and DEXA, along with a full array of women’s digital imaging technologies. For more information about AMI, visit

About Cancer Support CommunityCancer Support Community Montana provides local support, education and hope for our friends and neighbors affected by cancer. With over 50 programs offered every month, youth and adults are able to find improved quality of life in a comfortable, home-like setting completely free of charge! Learn more at

About Montana State University

Nearly 400 student-athletes competing on 15 varsity teams and the spirit squad comprise Bobcat Athletics, which contributes to Montana State University’s land-grant mission through excellence in the classroom, competition and a holistic approach to student-athlete well-being. Our commitment to integrity, inclusion, respect and service fosters a lasting connection with the MSU community, State of Montana and Rocky Mountain region. Bobcat Athletics, which annually compiles a cumulative team grade point average of better than 3.15 (on a 4.0 scale), has won the Brawl of the Wild competition against University of Montana Athletics the last three years. Read more about Bobcat Athletics at

About Downtown Bozeman Partnership

The Downtown Bozeman Partnership provides combined operational support for three-member organizations (DBA, BID and URD) while continually striving to foster strong relationships with downtown property and business owners as well as the greater Bozeman community. As the membership, outreach and marketing arm of the Partnership; the Downtown Bozeman Association (DBA) promotes downtown Bozeman as a center of business, culture, and entertainment and conducts activities and events that build a strong local economy; and to contribute to the well-being, growth, and vitality of downtown Bozeman. Learn more at

About PRIME, Incorporated

In a culture that seeks more personal connections, interactive experiences, and relational growth; unified brand, design forward-thinking, and strategic communications are essential in reaching your target market. In light of this need, PRIME is a partnering resource for individuals and executives looking to make an impact in their community and on their bottom line. Whether you need to bring a brand campaign to life, elevate your web experience, or develop your reach to a specific audience; finding the right partner is the best step for success.

We will work with you to understand the unique challenges facing your business. You can rely on PRIME to navigate the constraints of a project, understand the nuance of a sell, or speak to an industry-specific need in a way that a one-off, box solution can never do. Our collaborative approach provides you with a tailored brand strategy as well as a custom digital methodology. Not only will it look and sound pretty, but it also gets measurable results. Let's see what we can do together.