Bozeman Partners Continue PNKBZN to Increase Awareness of Breast Cancer Awareness Month

BOZEMAN, MT [October 5, 2020] — The American Cancer Society estimates that more than 960 women in the state of Montana will be diagnosed with breast cancer in 2019. In the greater Gallatin Valley, in 2019 one fifth of breast cancers were diagnosed in women under the age of 50. And, while not as common, men are diagnosed with breast cancer; approximately 2,600 men a year throughout the United States. National Breast Cancer Awareness Month was designated as October in 1985 to raise awareness and gain funding for research for a cure, while elevating education around the importance of annual/early screening.

PNKBZN, a community-wide campaign for the month of October, was the result of collaboration and ideas from local Bozeman organizations: Advanced Medical Imaging, Bozeman Health, Cancer Support Community, Downtown Bozeman Partnership, Montana State University, and Montana State University Athletics, with graphic design support from PRIME Incorporated. PNKBZN seeks to enhance local awareness of the importance of following screening guidelines for breast care, how to access screenings and diagnostic screenings and other resources, increase the community conversation around cancer awareness, and provide inspirational stories of men and women in our community who are living with breast cancer.

Downtown Bozeman will turn pink for the entire month of October with pink street banners lining Main Street and window decorations at many of downtown’s retailers and restaurants. A website with community resources, and programs is also located at, hosted by PNKBZN community partners, with inclusions from other community partners. To learn more or get involved, fill out the form at

Participating businesses:

  • Cancer Support Community’s VIRTUAL gala is free this year, October 15th, 7-8 pm. CLICK HERE to register for free:. Register before October 14th for a chance to win 1 of 3 $50 Amazon gift cards!
  • Heebs Fresh Market will be Rounding Up for Cancer Support Community (CSC)
  • The Gem Gallery is doing a 10% donation to the Cancer Support Community on all proceeds from purchases of rose gold and pink gemstone jewelry for the month of October! We also set up an all pink window case with a couple rose gold and Morganite pieces.
  • PLONK will be donating 30% of all rose and flirtinis ordered during the month of October.
  • Rocking R Bar has a ”Pink Lady” shot - $1 from each shot goes to CSC for the month of October.
  • The Root will be Rounding Up for CSC.
  • Stuffed Crepes will be Rounding Up for CSC.
  • Whiskey and Lace is offering $3 pink scrunchies in store and online. all proceeds go to Breast Cancer Research.


About Advanced Medical Imaging

Advanced Medical Imaging is a joint venture between Bozeman Health and Intercity Radiology. AMI offers a full array of medical diagnostic studies and specializes in women's imaging. AMI’s all-digital facility provides high-resolution, clear, concise medical images read by highly skilled radiologists providing patients and their healthcare provider with the information they need to create the right treatment plan. AMI provides digital imaging technology such as MRI, CT, mammography and DEXA, along with a full array of women’s digital imaging technologies. For more information about AMI, visit

About Bozeman Health
Bozeman Health is an integrated healthcare delivery system serving an eight-county region in Southwest Montana. As a nonprofit organization, governed by a volunteer community board of directors, we are the largest private employer in Gallatin County, with more than 2,300 employees, including 250 medical providers representing 40 clinical specialties. It is our privilege to deliver expert, compassionate health and wellness services across the care continuum, designed to meet the diverse healthcare needs of the communities we serve. Learn more about Bozeman Health at

About Cancer Support Community
Cancer Support Community Montana (CSC) provides hope, health, and healing to local friends and neighbors who have been touched by cancer. CSC offers services and resources from the point of diagnosis, throughout treatment and survivorship, and through end of life – including support groups, yoga, cooking classes, hiking groups, retreats, and more – completely free-of-charge. We are offering virtual programs through Zoom to provide increased support to all participants. CSCMT is here to help reduce increased isolation, cultivate support, and help our participants find hope in this ever-changing environment. Check out our website,, or give us a call at (406) 582-1600 for more information about our free monthly programs and The Virtual Community.” Cancer Support Community is here so that no one faces cancer alone.

About Downtown Bozeman Partnership
The Downtown Bozeman Partnership provides combined operational support for three-member organizations (DBA, BID and URD) while continually striving to foster strong relationships with downtown property and business owners as well as the greater Bozeman community. As the membership, outreach and marketing arm of the Partnership; the Downtown Bozeman Association (DBA) promotes downtown Bozeman as a center of business, culture, and entertainment and conducts activities and events that build a strong local economy; and to contribute to the well-being, growth, and vitality of downtown Bozeman. Learn more at

About Montana State University
Montana State University, the state's land-grant institution, educates students, creates knowledge and art, and serves communities by integrating learning, discovery and engagement.

About Montana State University Athletics
Nearly 400 student-athletes competing on 15 varsity teams and the spirit squad comprise Bobcat Athletics, which contributes to Montana State University’s land-grant mission through excellence in the classroom, competition and a holistic approach to student-athlete well-being. Our commitment to integrity, inclusion, respect and service fosters a lasting connection with the MSU community, State of Montana and Rocky Mountain region. Bobcat Athletics, which annually compiles a cumulative team grade point average of better than 3.15 (on a 4.0 scale), has won the Brawl of the Wild competition against University of Montana Athletics the last three years. Read more about Bobcat Athletics at

About PRIME, Incorporated
In a culture that seeks more personal connections, interactive experiences, and relational growth; unified brand, design forward-thinking, and strategic communications are essential in reaching your target market. In light of this need, PRIME is a partnering resource for individuals and executives looking to make an impact in their community and on their bottom line. Whether you need to bring a brand campaign to life, elevate your web experience, or develop your reach to a specific audience; finding the right partner is the best step for success.

We will work with you to understand the unique challenges facing your business. You can rely on PRIME to navigate the constraints of a project, understand the nuance of a sell, or speak to an industry-specific need in a way that a one-off, box solution can never do. Our collaborative approach provides you with a tailored brand strategy as well as a custom digital methodology. Not only will it look and sound pretty, but it also gets measurable results. Let's see what we can do together.