Attention Downtown Retailers, Restaurants AND BEYOND!!!

Winter Crazy Days 2021 will be taking place in conjunction with President’s Weekend and Valentine’s Day and we want ALL our amazing downtown businesses to participate in this fun holiday weekend. The DBA is looking hoping to promote any and all sales, special menus, activities etc...happening between Feb. 12-15 and we're hoping you can send us that info and participate in a variety of ways! Please review the details below:

  • Please participate through the most obvious way by having in-store or online merchandise on sale or coinciding with another promotion.
  • Traditionally, Winter Crazy Days sales are for winter merchandise but if you don’t sell seasonal merchandise, please do not let that deter you from participating!!
    • If you have items that you have been sitting on for a while, think about lowering the pricing and placing them in an obvious “sale” area or bundling them into “grab-bags” and giving them a flat price.
    • If you are a restaurant, we encourage you to capitalize on the weekend as well. Have a “Winter Crazy Days” lunch special or simply encourage people to cozy up to a meal or drink between stops on your sandwich board or on your social media posts.
  • If you are NOT planning to participate in Winter Crazy Days but ARE intending to capitalize on increased sales and traffic for Valentine's Day...think about a special menu available for dine-in or take-out? Maybe you have a special gift idea or activity that appeal to a valentine's day or night out? Consider promoting reservations for Valentine’s Day evening or consider extending these specials or menus to last all weekend.
  • Whether you choose to take part in Valentine's Day, Presidents' Day, Winter Crazy Days or all the above, we know there is a place for each business to fit into this “crazy” weekend. Email with your deals and specials NO LATER THAN FEB. 5, and we will be sure to promote your business across all platforms.
  • The success of Winter Crazy Days and V-Day in Downtown HEAVILY rests on the ideas and messages from YOU, our individual businesses. Please use the materials below to utilize YOUR marketing avenues to advertise this event!
    • Tag @DowntownBozeman in any or all posts you make through Facebook or Instagram about Winter Crazy Days. We also love the hashtags #downtownbozeman #lifeisdowntown…
    • Utilize our Website Event Link: or Event Graphics in email campaigns or other electronic marketing you do! Event graphics will be coming soon

Please call or email with any questions or ideas you may have! Thanks in advance for your attention to this information. Hope you have a nice and successful Winter Crazy Days weekend!


Ellie and Makai-Lynn

406-586-4008 |