October 1 - 31, 2023 - All Day

Downtown Bozeman will turn PNK for the entire month of October with pink banners lining Main Street and window decorations at many of downtown’s retailers and restaurants. Participating businesses will offer "PNK Promotions" with funds going towards local organizations that provide resources and support for those in our community affected by cancer. A list of current promotions will be available soon!

Montana State University and Bobcat Athletics are encouraging fans to participate in the annual "Pack the Place in Pink" event at the November 4th home football game to promote breast cancer awareness. Don’t forget to stick around following the November 4th football game, as the Bobcats Volleyball team faces Northern Arizona at 7 PM in Shroyer Gym.

To participate, individuals are invited to purchase limited-edition apparel featuring a special Pack the Place in Pink Bobcat logo and wear it to the game against Northern Arizona in Bobcat Stadium. This year, the items for purchase include a pink short-sleeved shirt, a pink crew neck sweatshirt, a gray hooded sweatshirt and navy beanies. The apparel will be available for purchase on October 10th at Universal Athletic and the MSU Bookstore. A portion of the sales will be donated to the Pack the Place in Pink organization, a 501(C)(3) project supporting breast cancer patients in Montana, providing them with financial assistance in all of our local communities.

PNKBZN, a community-wide awareness campaign for the month of October, is the result of collaboration and ideas from local Bozeman organizations: Advanced Medical Imaging, Bozeman Health, Cancer Support Community Montana, Downtown Bozeman Partnership, Montana State University, and Montana State University Athletics, with graphic design support from PRIME Incorporated.

PNKBZN seeks to:

  • Enhance local mindfulness and adherence of following screening guidelines for breast care
  • Spread awareness on how to access screenings and diagnostic screenings and other resources
  • Increase the community conversation around cancer awareness
  • Provide inspirational stories of people in our community who are living with breast cancer

The American Cancer Society estimates that more than 950 women in the state of Montana will be diagnosed with breast cancer in 2022. As of 2018 in the greater Gallatin Valley, approximately one fourth of breast cancers were diagnosed in women under the age of 50. And, while not as common, approximately 2,650 men a year throughout the United States are diagnosed with breast cancer. October was designated as National Breast Cancer Awareness Month in 1985 to raise awareness and gain funding for research for a cure, while elevating education around the importance of annual/early screening.

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About Advanced Medical Imaging

Advanced Medical Imaging is a joint venture between Bozeman Health and Intercity Radiology. AMI offers a full array of medical diagnostic studies and specializes in women's imaging. AMI’s all-digital facility provides high-resolution, clear, concise medical images read by highly skilled radiologists providing patients and their healthcare provider with the information they need to create the right treatment plan. AMI provides digital imaging technology such as MRI, CT, mammography and DEXA, along with a full array of women’s digital imaging technologies. For more information about AMI, visit

About Bozeman Health

Bozeman Health is an integrated healthcare delivery system serving an eight-county region in Southwest Montana. As a nonprofit organization, governed by a volunteer community board of directors, we are the largest private employer in Gallatin County, with more than 2,300 employees, including 250 medical providers representing 40 clinical specialties. It is our privilege to deliver expert, compassionate health and wellness services across the care continuum, designed to meet the diverse healthcare needs of the communities we serve. Learn more about Bozeman Health at

About Cancer Support Community Montana

Cancer Support Community Montana (CSC) provides hope, health, and healing to local friends and neighbors who have been touched by cancer. CSC offers services and resources from the point of diagnosis, throughout treatment and survivorship, and through end of life – including support groups, yoga, cooking classes, hiking groups, retreats, and more – completely free-of-charge. We are offering virtual programs through Zoom to provide increased support to all participants. CSCMT is here to help reduce increased isolation, cultivate support, and help our participants find hope in this ever-changing environment. Check out our website,, or give us a call at (406) 582-1600 for more information about our free monthly programs and The Virtual Community.” Cancer Support Community is here so that no one faces cancer alone.

About Downtown Bozeman Partnership

The Downtown Bozeman Partnership provides combined operational support for three-member organizations (DBA, BID, and URD) while continually striving to foster strong relationships with downtown property and business owners as well as the greater Bozeman community. As the membership, outreach, and marketing arm of the Partnership; the Downtown Bozeman Association (DBA) promotes downtown Bozeman as a center of business, culture, and entertainment and conducts activities and events that build a strong local economy; and to contribute to the well-being, growth, and vitality of downtown Bozeman. Learn more at

About Montana State University

Montana State University, the state's land-grant institution, educates students, creates knowledge and art, and serves communities by integrating learning, discovery and engagement.

About Montana State University Athletics

We purposely contribute to Montana State University’s land grant mission through excellence in the classroom, competition, and a holistic approach to student-athlete well-being. Our commitment to integrity, inclusion, respect, and service fosters a lasting connection between the MSU community, state of Montana and Rocky Mountain Region. Read more about Bobcat Athletics at

About PRIME Incorporated

In a culture that seeks more personal connections, interactive experiences, and relational growth; unified brand, design forward-thinking, and strategic communications are essential in reaching your target market. In light of this need, PRIME is a partnering resource for individuals and executives looking to make an impact in their community and on their bottom line. Whether you need to bring a brand campaign to life, elevate your web experience, or develop your reach to a specific audience; finding the right partner is the best step for success.

We will work with you to understand the unique challenges facing your business. You can rely on PRIME to navigate the constraints of a project, understand the nuance of a sell, or speak to an industry-specific need in a way that a one-off, box solution can never do. Our collaborative approach provides you with a tailored brand strategy as well as a custom digital methodology. Not only will it look and sound pretty, but it also gets measurable results. Let's see what we can do together. Learn more at