The Downtown Bozeman Partnership is pleased to announce the launch of a refreshed brand identity that is now being rolled out across its website, newsletters, digital communications, and organizational materials.
Developed in partnership with PRIME, the refresh modernizes and refines the Downtown Bozeman Partnership's existing brand while maintaining the recognizable DTNBZN identity that has become synonymous with downtown Bozeman.
Rather than introducing a new logo or brand, the refresh focuses on elevating the organization's visual presentation through updated typography, a refined color palette, and more consistent application across communications and marketing materials.
"As Downtown Bozeman continues to evolve, it was important that our brand evolve alongside it," said Ellie Staley, Executive Director of the Downtown Bozeman Partnership. "This refresh reflects who we are today while staying true to the identity and character our community knows and values."
The updated brand is now visible on the Downtown Bozeman Partnership website and in newsletter campaigns, with additional materials being updated over time as part of a phased rollout.
The refreshed identity is designed to better reflect the professionalism, vibrancy, and authenticity of downtown Bozeman while providing a cohesive visual framework for the organization's work supporting businesses, property owners, residents, and visitors.
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